How Gen Z is Redefining Pet Care in the UK: Trends and Spending Habits

April 18, 2025 by Narpsuk

In 2025, Gen Z is reshaping the UK's pet care landscape. Their tech-savvy, eco-conscious, and wellness-oriented approach is influencing industry trends and consumer behaviors. This generation's unique values are driving innovations in pet ownership, care, and products.

Gen Z's Impact on UK Pet Ownership

Gen Z views pets as integral family members, leading to a surge in pet ownership. In 2024, the UK housed approximately 13.5 million dogs and 12.5 million cats as per statista. This demographic prioritizes quality care, often seeking services that align with their values.

Gen Z impact on UK Pet Ownership

Embracing Technology in Pet Care

Gen Z's affinity for technology extends to pet care:

Pet Sitter Apps: NarpsUK offers pet sitting and dog walking software for convenient booking for pet sitting and dog walking services.
Wearable Tech: Wearable devices provide real-time health monitoring, including activity levels and sleep patterns, enhancing pet wellness.

Commitment to Sustainability

Environmental consciousness is paramount for Gen Z:

Eco-Friendly Products: There's a growing demand for biodegradable waste bags, compostable packaging, and natural grooming products.
Innovative Foods: The introduction of lab-grown meat treats reflects a shift towards sustainable pet nutrition.

NarpsUK: Supporting Modern Pet Care Professionals

To meet the evolving needs of pet care providers, NarpsUK offers:

Comprehensive Forms & Contracts: Ensuring clarity and professionalism in client interactions.
Pet Sitter Insurance: Providing peace of mind for both sitters and clients.
Training Courses: Equipping professionals with up-to-date skills and knowledge.
Pet Sitting Software: Streamlining business operations with scheduling, invoicing, and client management tools.
Ongoing Support & Advice: Offering guidance to navigate the dynamic pet care industry.

As Gen Z continues to influence pet care trends, embracing technology and sustainability becomes essential. NarpsUK stands ready to support professionals in adapting to these changes, ensuring high-quality care for pets across the UK.

You might also like these posts

From Hobby to Profession: Why UK Pet Sitters Are Taking Certified Business Courses to Succeed

Many UK pet lovers dream of becoming professional sitters. This blog explores how certified business courses, training, and guidance from NarpsUK help turn a simple passion into a trusted, profitable ...

How NarpsUK Is Helping Pet Sitters Go Green with Eco-Friendly Services

Learn how NarpsUK supports pet sitters in offering eco-friendly, sustainable services that benefit pets, owners, and the environment....

From Stray to Stable: How Pet Care Professionals Can Support Rescue Pet Owners

Rescue pets need extra care, patience, and understanding. This blog explores how UK pet sitters and dog walkers can support adopted pets using NarpsUK’s expert training, tailored forms, and insuranc...