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Growing Your Pet Sitting Business - Part 4/5

Be Quirky

One of the best forms of marketing is word of mouth and this can also be one of the cheapest methods of growing your business. Word of Mouth is when someone mentions a product, service or event to their family or friends that is worthy of discussion.  For example if you went to your local supermarket to buy some milk, it is unlikely to be worthy of discussion to your friends or family unless something extraordinary happened.

The same applies to running your own pet sitting business. Take a step back and ask yourself how do you compare to your competitors. You may have similar prices, similar services and offer a similar catchment area, but what makes you stand out. What persuades someone looking for a pet sitter in your area to pick you.

Something that can work in your favour is your unique selling point – your quirk. Quirks are sometimes unexpected, usually free or very cheap to employ, and will result in some word of mouth discussion. For example in some gyms, there are personal trainers who will give their clients a free personal training session on their birthday, but they won’t tell them in advance.

Find a quirk that matches your own personality and makes it very personal to your service.

Growing Your Pet Sitting Business - Part 3/5

Use the Pareto Principle

Ever heard of the principle 20% of what you do, gives you 80% of the value. The principle derives from an Italian Economist who found that 80% of the land in Italy was owned by 20% of the population. Since then it has been extended to many situations and more recently into a typical working day in an office where it was found that in a typical 8 hour day people were really only doing productive work in 90 minutes.

In practice what you should be doing is to figure out what the most important things that you do to give you the most value. To relate it to pet sitting, you may find that dog walking is your most profitable service compared to cat sitting. By maximising your work to doing more dog walking than cat sitting will increase your profit and get you on track to growing your business.

Growing Your Pet Sitting Business - Part 2/5

 Schedule a “MAD” Day

MAD Days are common within the creative industries and they mean “Massive Action Day”. This is a day that is set aside in advance with several hours dedicated to some seriously productive working. Try to get your schedule set in advance to set aside some time that you are able to switch off your phone, and email and focus on those tedious tasks which are hovering in the background.

Backlog of paperwork, following up sales leads, invoicing, bookkeeping are all examples of things which can mount up in the background. By taking a day to focus on clearing your backlog (if you have one) will relief you of doing this in small chunks over a longer period of time. This extra time you gain can then be used to growing your business.

Growing Your Pet Sitting Business - Part 1/5

Brainstorm and Create an Action Board

Whether you are a seasoned pet sitter or just setting out, it is useful from time to time to do some brainstorming on what you want to achieve from your pet sitting business. Brainstorming can either be done individually or more productively with a friend or family member and is thinking of ways that you can grow your business. On a piece of paper write down every idea you can think of (even the most random). The next stage is to try to categorise the ideas into groups. Logically think about each and every idea you have wrote down and think whether it is achievable for your business.

Once you have a list of ideas start mapping them out on an action board (or piece of paper). This is a definitive list of things you want to implement in your business with deadline dates. Some examples of this could be:

  • Get some Polo-shirts printed up with your logo to increase your professional image and free advertising when you are out and about
  • Visit all the local vets and leave some leaflets with them on your services.

The action board should be viewed as a live document that is updated regularly. This will help you keep an eye on what still needs to be implemented and shows you how well you are doing with your deadlines.

Pet Business

Pet Business

Pet Business

A pet business includes a number of businesses for example:

  • Dog Walker
  • Pet Sitter
    Dog Business

    Some cats and dogs that you may care for in a pet business

  • Dog Sitter
  • Home Dog Boarder
  • Dog Groomer
  • Cat Sitter
  • House Sitter
  • Dog behaviouralist
  • Dog Trainer

 

Maybe you are a dog or cat lover and would dearly love to start your own pet business,

I will be talking about dog sitting or pet sitting here, the way pet sitting works is that a dog owner who is possibly be going on holiday may type into the Google search bar ‘dog sitter London’ and the search will retrieve details of many pet sitters or dog sitters in London, the pet owner will make contact with the dog sitter and arrange to go along to visit the dog sitter with their dog, providing both parties are happy with the arrangement the dog owner will turn up on the agreed date to drop off her dog to be cared for by the pet sitter for the agreed dates. So this would be a good start to your pet business.

When seeking a pet sitter a dog owner should ensure that the dog sitter has certain credentials in place before using them. They should be licensed by their local authority if home boarding and should also hold a certificate of insurance, if they are coming to your home you should ask to see a copy of a current criminal record check. You should get references either by looking at feedback on the dog sitter’s website or from independent review sites or ask if you can call and speak to one of the dog sitter’s existing clients. Visit the NarpsUK pet owners page for tips and advice. If you want to own your own pet business then doing these things are a must.

Also if home boarding ask if there will be any other dogs boarded with your dog while your dog is there and also check the garden is secure.

A professional dog sitter will ask you to fill in the relevant forms and contracts and leave an emergency number as well as veterinary details and a copy of your dog’s vaccination certificate.

Once you are satisfied that your dog is in good hands you can go on your vacation reassured that your dog will be well cared for and happy while you are away.

You can find a professional pet sitter by going to the NarpsUK website and typing in your postcode, (click here to go to the NarpsUk website) or towww.findalocalpetsitter.co.uk who hold a list of registered dog sitters throughout the UK

So why not start your pet business today by visiting NarpsUK and reading all of the useful information on offer. www.narpsuk.co.uk

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