5 Proven Marketing Strategies That Help Pet Sitters Get More Clients
Stop searching! This guide reveals 5 proven marketing strategies to get more pet sitting clients in the UK. Build trust, optimise locally, and grow your business professionally....
Pet owners in the UK are becoming more selective than ever. They’re no longer handing their keys to hobby-style carers who have no training, insurance or formal processes. Instead, they’re choosing qualified, certified and association-backed pet sitters they can trust.
If you run a pet sitting or dog walking business, this shift is a clear opportunity. Understanding why owners prefer certified professionals helps you position your services better, attract more clients and grow with confidence.
Pet owners want sitters who understand animal behaviour, emergency procedures, home security and proper handling.
Certification gives owners confidence that you:
It's the difference between “someone who loves animals” and “someone trained to care for them properly.”
When owners search for sitters, they often ask:
This tells us owners actively want qualified carers, not hobbyists who rely on guesswork.
With a recognised certificate and membership badge, you instantly appear more credible, especially on comparison platforms or Google.
Qualified sitters usually provide:
Owners are willing to pay more for a sitter who treats the role as a business rather than a favour.
When clients see you’re part of a professional body like NarpsUK, they know:
This is exactly why certified sitters consistently get chosen over informal hobby carers.
Pet owners now look for sitters with:
If you lack these, you may lose bookings even if your prices are lower.
Certification gives you a justified competitive edge.
Instead of reducing prices, you position yourself as a premium, reliable, skilled professional.
It also lets you tap into higher-value services like:
NarpsUK helps you meet the rising demand for professional, certified pet care through:
“I was struggling to stand out from casual hobby walkers in my area.
After completing the NarpsUK course and joining as a member, clients instantly trusted me more. I filled my diary within 3 weeks.”- NarpsUK Member
This path is ideal if you want to:
You can complete the full course online, at your own pace, while learning everything you need to run a safe, professional and profitable business.
Start your training today with a 7 days free trial
Become the sitter UK pet owners trust.
1. Do you need qualifications to be a dog walker in the UK?
You don’t legally need them, but most owners now prefer certified walkers. It increases trust and helps you win more clients.
2. Is a pet sitting course worth it?
Yes. Certification boosts credibility, improves safety knowledge, and helps you charge higher rates.
3. How do I start a professional pet sitting business?
Training, insurance, contracts, DBS check, and membership with an association like NarpsUK are key steps.
4. What makes a certified sitter more reliable than a hobby sitter?
Training, professional processes, insurance, standards, and accountability.
5. Where can I get dog walking certification online in the UK?
NarpsUK offers an accredited, comprehensive online course recognised across the UK.
Stop searching! This guide reveals 5 proven marketing strategies to get more pet sitting clients in the UK. Build trust, optimise locally, and grow your business professionally....
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